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Essentials of Marketing and Customer Relationships in Tourism and Hospitality

Course Overview

This is a tailored course for someone that is looking for the right customer relationship management and customer service tools. This course mainly covers various subjects for hospitality and tourism, including customer life cycle, customer service quality, and customer relationship management practices. This course will cover all the essentials in a day.

Course Duration

1 Day

Course Content

This course contains a complete customer development lifecycle, including customer-orientation, ABC analysis, quality customer relationships, and customer services.

It will also enable attendees to empower themselves against challenging customers, interacting, and communicating with them. Therefore, contributing to more customer satisfaction. The course also covers customer loyalty programs, effective customer relationship planning, and customer relationship management.

It will offer significant benefits to those in the tourism and hospitality industry, as the course covers principles of selling, customer care, and customer relationships tailored for the hospitality and tourism industry in particular.

Who Should Attend?

This course would benefit mostly entrepreneurs, directors, sales personas, business development executives, customer relationship managers, customer relationship executives, and those who operate in the field of hospitality and tourism.